Source:
3 July 2008
The article presents the future of consumer product-making, combining social networking, open-source design and viral marketing. According to report some academics think consumer-driven design will displace corporate research-and-development centers at many corporations because it ultimately outsources both design and marketing in a way that cultivates and retains customers.
“PORTLAND — In a startup’s office overlooking downtown Portland, three creative business owners — a sneaker-shop owner, an event marketer and a watch designer — gather to judge a wall full of shoe designs.
The sketches — 50 of them — had been submitted online by would-be artists on the promise that Ryz would make and sell dozens of pairs of the most attractive shoe.”
read more | digg story | Interesting Article for all Product Managers
