The woman who made a fortune off Crocs
Posted by footwearglobal on July 25, 2008, Friday
Source: 
Printed in Times UK 19 July 2008
Sheri Schmeltzer is the woman behind Jibbitz, a Crocs accessory that started as a way of amusing her children
The flowery button thingies on her Crocs are called Jibbitz. They are a presently a global craze created accidentally by an American housewife in her basement, and are worth $20 million (£10m). The American housewife in question lives in Boulder, Colorado, and is an attractive 43-year-old called Sheri Schmelzer. The idea originated three years ago.
For those still blissfully ignorant, they are pieces of coloured rubber-like buttons, selling for around $3 (£1.50) a pop, in 1,100 different patterns.
According to website, Jibbitz “allow Crocs consumers to personalise their footwear to creatively express their individuality”, which is perhaps over-intellectualising it a bit.
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Related Links: http://www1.jibbitz.com/
Story Download: jibbitz-and-crocs-times-uk
